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Website Optimisation

Website Optimisation

Regular price $535.00 CAD
Regular price Sale price $535.00 CAD
Sale Sold out

This service is for you if your website gets healthy visitor levels and you're generally happy with how it looks, but you want to increase revenue from existing visitors.

To increase revenue I focus on increasing conversion rates (encouraging a higher percentage of visitors to purchase) and average order values (encouraging those who purchase to spend a bit more). Your Analytics data for past conversion rates and average order values will help to figure out where the biggest opportunities are.

If your site isn't making sufficient sales because it's not getting enough visitors then consider an SEO Package.

If you want a full re-design of your site, or you want to migrate to Shopify from a different platform, consider a Website Package (which includes search engine and conversion rate optimisation too).

Frequently Asked Questions

What's Included in the project?

1. Kick-off
A quick call to discuss your goals and current situation get access to data platforms

2. Analysis
We’ll analyse your website visitors, Google rankings, sales, conversion rates, social following and more

3. Strategy
From your goals and our analysis we’ll develop a high-level digital strategy. It won’t be 500 pages - just a simple plan with recommendations you can follow to drive growth

4. Recommendations
We’ll meet to go through our findings and recommendations with you. We’ll agree some next steps and get your agreement to "quick fixes" we plan to implement

5. Quick Fixes
Typically things like changing page titles and descriptions, strengthening the appeal of the homepage, adding more detail to product pages and adding customer reviews

6. Report
A month after we finish (when we have 30 day's worth of results) we'll send you a report showing the changes in your Google ranking, traffic, conversion rates and sales

How long will it take?

Normally about 2 weeks start to finish

What things will I need to do?

To do the analysis we will need access to:
- Your website platform (e.g. Shopify, SquareSpace, WordPress etc)
- Website Analytics tools you use (e.g. Google Analytics)

To implement Quick Fixes we will need Admin-level access to your website.

You should anticipate spending a few hours of time to discuss your business, website and marketing in some detail with us and to gather data and login details we need.

What deliverables will I end up with?

As well as learning plenty along the way, you will be left with:

- key findings from analysing your data
- a breif digital marketing strategy document to follow
- small improvements to your website that aim to increase conversions
- a feel for what we're like to work with; what to expect from a longer partnership

What are some examples of website "fixes"?

Note that we won’t make any changes to your website without getting your approval first.

Some of the changes you won’t see but they will be detected by search engines.

Changes that you will see might include re-wording the Page Title, main headings, and minor changes to body text.

We might also want to add more information on product pages or change the way the checkout flow works. We will discuss these with you first.

How can you offer all that for just a few hundred dollars?

We know, we should really be charging much more!

But this "mini-project" is an opportunity for both of us to try working together for a limited time, with no long-term committment, and minimal financial risk.

Most of the time our clients get great results and want to continue working with us longer-term; so we offer this first project at a reduced price to attract new clients. It's what's known as a "loss leader".

How will I know if the project was successful?

You should notice some increase in website traffic and/or conversion rates, which normally translate into some increase in sales.

30 days after the project finishes we'll send you a report to show your changes in clicks, visitors, conversions rates, orders and sales.

Our goal is ultimately to keep you as a long-term client. To do that we know we need to prove ourselves first! That's really what this "mini-project" is about - we're going to try to deliver the best results we can in order to sign you as a long-term client.

What happens after the Digital Tune-Up?

If, after learning a little about your business, we genuinely believe we can help to grow your online sales further then we'll offer to work with you on an ongoing basis.

We normally develop a 12-month roadmap and work towards that doing different things each month in order to deliver on the overall strategy.

By working together over the long-term we can usually acheive amazing growth.

How much do we charge on an ongoing basis?

It depends on your online revenue and what we think we can realistically acheieve for you in terms of growth.

There isn't a standard price as such - its something we customise for each client. Normally our fees are split into a small monthly retainer, plus a "performance fee" based on the revenue increases we acheieve. We beleive in sharing some of the risk with our clients!

View full details

Case Study: Cape LaHave Adventures

4 x Revenue Growth in 3 Years

We dramatically improved Cape LaHave's Google rankings for important keywords. This generated a massive increase in the number of people finding their website

Website Visitors increased by 93% (1,240 per month to 2,395 per month)

Between 2019 and 2022 online bookings increased 360%

We redesigned the website in Shopify. Using cleaner design, lots more product information, and "social proof" to increase conversions, revenue/visitor went from $4 to $13

Avg Conversion Rate increased from 1.4% to 4.5%

What our clients say...

  • "Sales increased significantly"

    I can't recommend Paul highly enough. From the beginning of my marketing and ecommerce journey he was super informative and interested in my business. My sales have increased significantly.

    Tash, Suga Mumma Bakes 
  • "Ranking ahead of Amazon"

    Working with Paul was key to our online growth; showing us where we were at and helping to create and implement a plan. We are now ranking ahead of Amazon and well-known brands in search results!

    Liz, Earthproof Protein 
  • "Thrilled with the results!"

    Paul was easy to work with, helping us with SEO improvements in a simple and clear manner and communicating what we could expect. The process was painless and we're thrilled with the results!

    Sarah, Cape LaHave Adventures