- ABOUT US -

We're a Start-Up,
with a lifetime of experience


Shoptimise is the brainchild of Paul Wildy, an expert in ecommerce since the '90s.

Paul's vast experience in sales, traditional and digital marketing, design, web development, and ecommerce has been packaged into an amazing service that gives you the key things you need to really grow. It's a mix of Consulting (analysis, advice, strategy), Coding (modifying your website and building the new features you need) and, uniquely, "Coaching" you too. 

Explore below some of the important milestones in the development of Paul's expertise...

  • 1997

    First ecommerce website build for a bridal headwear business who received orders worldwide

  • 2002

    Managed the development of an early ecommerce platform and content management system

  • 2016

    Working in direct sales I mastered objection handling & learned that online behaviour is almost identical

  • 2020

    Developed own 4-factor Conversion Rate Optimisation methodology and started to test it

  • 1999

    Worked on a $4 million ecommerce website project for one of UK’s largest wine retailers

  • 2007

    Working in a digital agency I learned to analyse a "buyer journey" and use that to plan the site content

  • 2018

    Working for a specialist SEO agency in Australia I learned how to use SEO to really grow website visitors

  • 2022

    Starting to get some amazing results like 4x revenue growth for Cape Lahave Adventures in 3 years

Our "3C" Service

We're not just full of ideas we can write the code to implement them too! Over the long-term we transfer important skills to you so that you can begin to take things forward on your own

  • Consulting

    Drawing on both "brilliant ideas" and real-world experience we'll develop a digital strategy to grow your online revenue and give you shrewd advice each step of the way

  • Coding

    We have the design and coding skills to implement the strategy. With expertise in most website platforms we can cutomise your site and build the new features needed

  • Coaching

    An important part of our service is transferring skills and knowledge to you and your team over time. Our goal is that eventually you be just fine without our help

What topics can you give advice on?

Almost everything you might need. Here are some examples:

- Branding
- Domain name choices
- Product range and categorisation
- Product pricing
- Product photography
- Inventory management
- Online booking
- POS integration
- Shipping issues
- Payment processing
- Split and partial payments
- Accepting Bitcoin & cryptocurrency
- Subscriptions & recurring billing
- Discounts and promotions
- Cross-selling and Up-selling
- Online review management
- Email marketing
- SEO (each engine optimisation)
- Google advertising
- Facebook & Instagram advertising
- Reducing abandoned carts
- Increasing sales and conversions
- Increasing repeat visits

What platforms can you develop in?

We have experience with most ecommerce platforms including:

- Shopify
- WordPress / WooCommerce
- Squarespace
- Wix
- Weebly

Is there a minimum term?

We always start off with a quick Digital Tune-Up project. There is no committment beyond the 2-3 weeks this normally takes.

If we work together beyond this first project we normally ask for a minimum committment of 6 months. We will develop a 12-month roadmap and work towards that doing different things each month in order to deliver on the overall strategy.

By working together over the long-term we can usually acheive amazing growth.

How much do you charge?

It depends on your online revenue and what we think we can realistically acheieve for you in terms of growth.

There isn't a standard price as such - its something we customise for each client. Normally our fees are split into a small monthly retainer, plus a "performance fee" based on the revenue increases we acheieve. We beleive in sharing some of the risk with our clients!

What are some things I might learn?

As we work together we aim to teach you how to do more things yourself - such as managing products listings, discounts, shipping rates, website content and so on. The goal is to reduce your reliance on outside help over time.

Case Study: Cape LaHave Adventures

4 x Revenue Growth in 3 Years

PHASE 1:
We dramatically improved Cape LaHave's Google rankings for important keywords. This generated a massive increase in the number of people finding their website

Website Visitors increased by 93% (1,240 per month to 2,395 per month)

Between 2019 and 2022 online bookings increased 360%

PHASE 2:
We redesigned the website in Shopify. Using cleaner design, lots more product information, and "social proof" to increase conversions, revenue/visitor went from $4 to $13

Avg Conversion Rate increased from 1.4% to 4.5%