- ABOUT US -
We're a Start-Up,
with a lifetime of experience
Shoptimise is the brainchild of Paul Wildy, an expert in ecommerce since the '90s.
Explore below some of the important milestones in the development of Paul's expertise...
First ecommerce website build for a bridal headwear business who received orders worldwide
Managed the development of an early ecommerce platform and content management system
Working in direct sales I mastered objection handling & learned that online behaviour is almost identical
Developed own 4-factor Conversion Rate Optimisation methodology and started to test it
Worked on a $4 million ecommerce website project for one of UK’s largest wine retailers
Working in a digital agency I learned to analyse a "buyer journey" and use that to plan the site content
Working for a specialist SEO agency in Australia I learned how to use SEO to really grow website visitors
Starting to get some amazing results like 4x revenue growth for Cape Lahave Adventures in 3 years
Our "3C" Service
We're not just full of ideas we can write the code to implement them too! Over the long-term we transfer important skills to you so that you can begin to take things forward on your own
Drawing on both "brilliant ideas" and real-world experience we'll develop a digital strategy to grow your online revenue and give you shrewd advice each step of the way
We have the design and coding skills to implement the strategy. With expertise in most website platforms we can cutomise your site and build the new features needed
An important part of our service is transferring skills and knowledge to you and your team over time. Our goal is that eventually you be just fine without our help
What topics can you give advice on?
Almost everything you might need. Here are some examples:
- Domain name choices
- Product range and categorisation
- Product pricing
- Product photography
- Inventory management
- Online booking
- POS integration
- Shipping issues
- Payment processing
- Split and partial payments
- Accepting Bitcoin & cryptocurrency
- Subscriptions & recurring billing
- Discounts and promotions
- Cross-selling and Up-selling
- Online review management
- Email marketing
- SEO (each engine optimisation)
- Google advertising
- Facebook & Instagram advertising
- Reducing abandoned carts
- Increasing sales and conversions
- Increasing repeat visits
What platforms can you develop in?
We have experience with most ecommerce platforms including:
- WordPress / WooCommerce
Is there a minimum term?
We always start off with a quick Digital Tune-Up project. There is no committment beyond the 2-3 weeks this normally takes.
If we work together beyond this first project we normally ask for a minimum committment of 6 months. We will develop a 12-month roadmap and work towards that doing different things each month in order to deliver on the overall strategy.
By working together over the long-term we can usually acheive amazing growth.
How much do you charge?
It depends on your online revenue and what we think we can realistically acheieve for you in terms of growth.
There isn't a standard price as such - its something we customise for each client. Normally our fees are split into a small monthly retainer, plus a "performance fee" based on the revenue increases we acheieve. We beleive in sharing some of the risk with our clients!
What are some things I might learn?
As we work together we aim to teach you how to do more things yourself - such as managing products listings, discounts, shipping rates, website content and so on. The goal is to reduce your reliance on outside help over time.
4 x Revenue Growth in 3 Years
We dramatically improved Cape LaHave's Google rankings for important keywords. This generated a massive increase in the number of people finding their website
Between 2019 and 2022 online bookings increased 360%
We redesigned the website in Shopify. Using cleaner design, lots more product information, and "social proof" to increase conversions, revenue/visitor went from $4 to $13