Blooming Events

Blooming Events

Blooming Events is a florist in Keysborough, Melbourne. The project included building a new Shopify website; and SEO to improve Google rankings and drive more visitors to the site.

Issues

  • Previous site was built in a proprietary platform which meant paying an agency to make updates and waiting for them to get around to it
  • Previous site made it difficult for customers to add extras (like greeting cards and chocolates)
  • Previous site had an external weddings enquiry form that took customers away from the site
  • Even though Blooming Events is the premier florist in Keysborough competitors in other suburbs were ranking ahead of them for "florist keysborough

Project Features

  • Moving to Shopify has made it super-easy to add new products and update content in-house
  • "Buy it with..." feature on product pages allows customers to add multiple items to cart with one click and has increased average order values
  • New site features a wedding flowers slideshow with a built-in enquiry form on the same page
  • Apps were added for Google reviews feed, AfterPay, and Delivery/Pickup dates/times
  • Site was optimised for search engines with carefully crafted page titles, descriptions and headings containing important keywords. Content from the About page was moved to homepage to increase the word count
  • Extra social profiles, YouTube channel, and directory listings were created to improve rankings
  • Blooming Events now ranks #1 for "florist keysborough"

 

Back to blog